Humlagård Branding
Project Date: 2020
A university project where we developed a full branding strategy for a farm in Sweden
Project Date: 2021
Client: NY Studios, Jönköping
Services: Branding & Visual Identity, Marketing
Strategy, Digital Launch Campaign, Digital Presence
Challenge
Establishing Humlegård as a high-quality farm brand, making it a recognisable name in the region. Our task was to present ideas that support their growth and communicate their vision effectively.
Humlagård, a family-owned farm, is expanding its business beyond self-picking and fresh produce. They are introducing a unique concept—selling fresh milk from vending machines, making them the first in the county to do so. Customers can purchase elegant glass bottles from the farm and refill them at their convenience. Alongside this, they will offer high-quality produce like carrots, corn, and potatoes, reinforcing their commitment to fresh, local goods.
Mooseby Brewery - Branding
Project Date: 2020
This project was part of a university assignment where we had to develop a full product and brand overview for a small, independent brewery in Småland, Sweden. The goal was to create a strong identity that reflected the brewery’s values while designing key branding and product elements.
Role: Graphic Designer
Client: Small Brewery from Småland, Sweden part of Graphic Design Course
Services: Branding & Visual Identity, Packaging Design
Project Members: Valeria Fernandez,Naomi Petricioiu
Challenge
The brewery is a small but passionate business dedicated to handcrafted beers inspired by traditional Swedish brewing methods. However, they lacked a clear brand identity and needed:
✦ A unique visual language that reflects their heritage while appealing to modern craft beer consumers
✦ A memorable product presentation that stands out in an increasingly competitive craft beer market
✦ A cohesive design system that can be applied across different beer varieties, maintaining brand recognition and flexibility
The goal was to create a brand that balances authenticity and playfulness, making the brewery feel both premium and approachable while capturing the essence of Swedish nature.
E-Commerce Design
Project Date: 2022
A university project, where we applied UX/UI principles to design a user-friendly e-commerce platform
Course: Applied Web Architecture, Jönköping University
Services: UX/UI Design, Visual Identity
Challenge
Soap-It is an e-commerce platform for organic soaps, designed to provide a clean, minimal, and engaging user experience. The goal was to create a website that not only showcased the products but also made the purchasing process seamless for users.
Health App Onboarding
Project Date: 2023
As a Junior UX/UI Designer, I worked on various health apps, designing intuitive mobile experiences. This project focused on creating a seamless onboarding flow for a health app that included a health screening feature
Services: UX/UI Design
Challenge
User onboarding is a crucial step in any app experience, especially in healthcare, where users need to feel guided, informed, and secure from the start. The goal was to design a clear, engaging, and user-friendly onboarding process that encouraged users to complete their health screening without friction.
