Horizons

Project Date: 2024

1. Project Description

This project is a self-initiated redesign of a real-world NGO called EAGLE Learning, an organization dedicated to revolutionizing education in Africa through mobile learning communities. Their platform helps students access quality education via a mobile-first approach, offering lessons, teacher interactions, and peer collaboration.

The goal of my redesign was to modernize their brand identity and improve the website’s usability, making it more engaging and accessible to users. Additionally, I started working on an improved UI concept for their learning app, that integrates video lessons, class discussions, and direct teacher communication.

Role: UX/UI Design

Client: Horizons 

Services: Branding & Visual Identity, website redesign, UI design 

Project Date: 2024

Understanding the Users & Their Needs

Education accessibility is a major issue in many parts of Africa. The original website and app needed improvements to better engage students, teachers, and parents.

Main challenges:
✦  The website lacked clear navigation & engagement.

✦  The app’s design felt outdated & not user-friendly.

✦  Users needed a more seamless way to join classes and interact.

Research & Key Insights
📌  User Groups

✦  Students – Need an easy-to-use, engaging platform with gamified learning.

✦  Teachers – Require a way to manage classes and communicate effectively

✦  Parents – Want to track their children’s progress easily.

📌 Market Trends

✦  Gamification improves engagement (e.g., Duolingo, Khan Academy).

✦  Mobile-first platforms are key in Africa, where many users rely on smartphones.

✦  Clear and intuitive UI is essential for accessibility.

💡 Takeaway: The new design needed to feel modern, simple, and engaging while ensuring a seamless learning experience for all users.

To reflect the fresh, modern approach to education, I rebranded EAGLE Learning as HORIZONS. The new name symbolizes limitless learning opportunities and expanding knowledge.

✦  New Visual Identity

✦  Logo Design – A simple, modern design reflecting growth & knowledge.

✦  Typography & Colors – Chose accessible fonts and a warm, inviting color palette.

✦  Website Redesign

✦  Clear Navigation – Streamlined user journey for students, teachers & parents.

✦  Engaging Landing Page – Showcased the app’s features in a clean, modern layout.

✦  Mobile-Optimized UI – Ensured smooth experience on all devices.

✦  Mobile App Concept

✦  Gamified Learning System – Similar to Duolingo but with added teacher/class interaction.

✦  Classrooms & Teacher Chats – Enables real-time learning & support.

✦  Video Lessons & Interactive Quizzes – Engaging ways to reinforce knowledge.

Project Outcome:

The rebranding successfully transformed Racketcentrum into SPORTIUM, a dynamic, internationally positioned sports and wellness hub. The new identity strengthened brand recognition, streamlined communication, and enhanced customer engagement through a well-structured marketing strategy.

Key Contributions:

✦  Market research and customer segmentation analysis. 

✦  Brand identity creation, including naming, logo, and style guide.

✦  Development of a strategic, multi-platform communication plan.

✦  Design of targeted marketing materials for various audience groups.

✦  Establishment of experience packages to enhance customer engagement.